Starting with the next storm, the Brighton-based company says:
Under the agreement, New Balance, recognizing DCRâ€™s commitment to outdoor enthusiasts in a challenging economy, has pledged to provide funding to support snow removal efforts along the 17-plus mile Charles River path spanning from the Museum of Science area in Cambridge to the Galen Street Bridge in Watertown. The snow removal will be performed by DCR within 24 hours of the completion of a storm. Because the route runs in close proximity to the river bank, there is limited salting and sanding that can be performed, so the DCR and New Balance urge runners to continue to use caution.
In exchange, the state is letting the company "host consumer events along the path during the winter where the company will showcase new products, provide giveaways, and interact with area athletes."
New Balance spokesman Kevin Flight says the exact amount the company will spend will depend on the weather, but that the company has committed to giving the state at least $10,000 for snow removal.