Hey, there! Log in / Register
WGBH's new slogan sounds awfully familiar
By adamg on Thu, 12/03/2009 - 9:35pm
Where have we heard that before?
It's not enough that WGBH is stealing WBUR's news/talk format; now it's trying to wrest away its slogan, too. The station, which used to call itself "Boston's NPR Arts and Culture Station" is now calling itself just "Boston's NPR Station," as if WBUR, "Boston's NPR News Station," no longer existed. As 'BUR reporter Andrew Phelps sums up: Pretty ballsy.
Topics:
Ad:
Support Universal Hub
Help keep Universal Hub going. If you like what we're up to and want to help out, please consider a (completely non-deductible) contribution.
Comments
GBH slow-gan
I dunno, I think 'Pretty Ballsy' is a damn good slogan. I hope you copyrighted it.
zzzzzz
WGBH's new slogan sounds awfully familiar
Wow. Way to "stay classy" WGBH...not.
For years they've been calling themselves "Boston's NPR Arts & Culture Station" which actually WAS a classy counterpoint to WBUR's longtime slogan "Boston's NPR News Station". But this is just tactless and obnoxious.
If WGBH had real balls, they'd call themselves "Massachusetts Public Radio", which would be an obvious misnomer but eastern Mass has ignored everyone west of Southborough for decades so it wouldn't really matter. :-)
WGBH
WGBH ignores everyone west of Rt 128. When does Emily Rooney cover a story outside of the Greater Boston area (hence the name, I guess)? That may explain why they don't care about the signal problems of WCRB.
Well, can you blame them?
The GB does stand for Greater Boston...not Gall of Bmassachusetts.
Gosh, Blimey
Doesn't "GBH" stand for "Great Blue Hill," where their transmitter used to be (still is)?
Facepalm
Somewhere in my head I knew that. I don't know why I was thinking "Greater Boston -- Harvard" (because of their former studio location)...
I don't think this is the first time I've confused the myth and the actual initials for WGBH before...geez.
I always thought it was
Wicked Great Big Hangover
What WGBH stands for...
"GBH" originally stood for "Great Blue Hill", where the 89.7FM transmitter was (and still is) located...in Milton, near where I-93, I-95 and Rt.128 all meet (you can see the tower from the highway).
There were a lot of jokes in the early years that it stood for "God Bless Harvard" because Harvard gave a lot of direct and indirect support to WGBH...both in terms of money and in terms of access to archives and professors.
I suppose you could say it stands for "We'rah in Greater Bahstan Heeah" but that's probably not "sophisticated" enough. :-)
fun fax! collect 'em all!
"GBH" originally stood for "Great Blue Hill"
...which is why WGBH-TV's sister station far far away in Springfield took the call WGBY. Stands for Great Blue Yonder.
West of 128? It's worse than that!
Reacting to the Tai Ho restaurant fire in, uhm, West Roxbury, Rooney had the location
confused with Roxbury.
In years past, we used to call Chris Lydon's WGBH news show "The Brattle Street Alert".
Things haven't changed a whole lot since.
Wall sign
I posted words to this effect last night but they did not stick. Here goes again.
Wednesday evening I attended the "public comment" section of the WGBH board of directors' meeting. In it I asked Marita Rivero, vice president and general manager for radio and television, since WGBH was no longer clainimg to be "Boston's NPR Arts and Culture Station" of it would donate the sign in the former folk and blues studio the former producer/hosts refered to when giving the station ID to the New England Folk Music Archives -
Neither she nor the meeting chair responded.
The offer is sincere, I have followed up with a written note. If it is as "green" as it claims, WGBH will donate the sign, rather than pitch it into the dumpster.
Until its collection moves into a new home in Porter Square, the New England Folk Music Archives collection resides with the Cambridge Cultural Council.
"The New England Folk Music Archives preserves, promotes and documents the ongoing cultural legacy of folk music and its connections to New England through education, collaboration and entertainment."
http://www.newenglandfolkmusic.org/
How about WBUR's new schedule?
WBUR has announced they've rearranged some programs.
On Saturday, Wait, Wait Don't Tell Me is moving from noon to 10am, This American Life will now air at noon, with On The Media at 1.
So I checked the new WGBH schedule, and those are the same timeslots WGBH will be airing those programs.
Heavens forfend somebody could choose to listen to WWDTM on WGBH at 10 or WBUR at noon - WBUR has moved its programs so they air on WGBH's schedule.
See for yourself: