He buys his car from Texas
Chris Brogan explains how and why he wound up buying his new Camaro online from a dealer in Texas rather than a local Chevy dealer. Now, granted, Brogan basically lives online - he's a social-media consultant, basically - but even he had some concerns:
I admit that looking at photos of a car that I intend to buy is like moving into a house that you've only seen remotely. It's spooky. It's not how things are done. I further admit that I am a bit strange, in that I buy many things off the Internet, so I'm not your typical mainstream buyer. Finally, I will cop to the admission that I knew that if something went wrong, that I'd raise holy hell about it, and that felt like a great insurance policy. But since I dared to do it, I can vouch for the service.
Brogan provides some tips for bricks-and-mortar dealerships to attract people like him in "the Netflix generation."
Comments
Liked the graphics
I enjoyed the Motorphilia "how does it work" page:
http://motorphilia.com/projects/vestrivia.htm
And seriously, I detest the thought of buying a car. I hate the idea of setting foot inside a dealership and being set upon by the only modern pack of cutpurses and footpads allowed to operate in broad daylight. Why can't I buy a car from a catalog?
Buying cars out of state
If you buy a car out of state and bring it here, it has to meet MA air pollution regs, which are the "California Standards" and tighter than most states (and probably tighter than in Texas). Maybe this company takes care of this, but people should know that when they buy.