How the expansion of the convention center will knit South Boston and the waterfront together

I find it vaguely silly to call the area north of East and West 1st Street "South Boston." Even without all this redevelopment branding shit, they're just such radically different neighborhoods that it seems weird to call them the same "Neighborhood." On the north side, you have a vast and empty wasteland of parking and industrial zones with the new developments, on the south side you have a dense residential neighborhood. And from a historical perspective, the "South Boston Waterfront" was built as landfill fairly late in Boston's history, (I think in the 20th Century) whereas "real" South Boston was an actual peninsula, so it's not like it has some long history of being "South Boston."

I mean sure, renaming it from South Boston to "the waterfront" was flagrantly done for marketing reasons, but giving it a separate name seems like a generally sensible idea.