...I find them overtly manipulative and they turn me off. I mean, all ads are manipulative, but don't let me see you pulling the strings. And I'm sooo sick of the "coarse Boston" style (although I pretty much wallow in it in my day-to-day) in media -- movies, ads, television shows all full of the most obnoxious douchebags and we're supposed to think it's cute because they're dropping r's. This must have been what it felt like to be a New Yorker during the 70s-80s as Scorcese and Woody Allen cranked out the films that made them famous.
I've said before, I'll say it again: there's more to local Boston than dropped Rs and the Revolution.
This ad is so badly done, I honestly thought it was written in a phonetic version of Thai the first time I saw it. It took several viewings to actually read it. And I couldn't even tell what the ad was for. File this under "very bad advertising."
I think it's people from elsewhere that use "frickin". If you can't actually say "fuckin" than "friggin" is the usually preferred euphemism around here.
There's been a few billboards around Eastie that have had similar "wink-wink we're one of you buy our crap" kinds of ads, but for the life of me I can't remember what the frig they were advertizing.
Was Adam being sarcastic? If you ask me, the dropped-Rs speech bubble is a hallmark of out-of-town ad firms seeking desperately to appeal to a Boston audience. And a real turn off.
.."more ATM's than dropped R's" with a picture of a guy who looks absolutely nothing like a local.
huh huh huh that's sooooo fuckin' clever!
Big business sans local roots comes to town and pretends to be local. That goes over like a wet fart with people who really are from the area. Even *I* know that (I'm not from 'round here).
We actually liked Annie Hall and Manhattan because they painted a romantic picture of New York. The current streak of Boston-area films makes this town look like a pit of uneducated psychopaths who'd love nothing more than to kill someone who's not from around here.
We also didn't knock Woody's nebbishy speaking tics because New York has about 182 different "sterotypical" patterns of speech. Up here, every clown with non-regional diction pans actors for not speaking in "authentic" Boston accents.
How many Sullys are driving these around and aren't crying about it like the same morons who wouldn't drive the Legal Sea Foods ads around that said the driver was ugly?
Nevermind the logical disconnect of a bus ad telling you to drive after 8 PM because the meters are free...
Imagine a bus driver named Sully. He's a tough but lovable Southie denizen who has grown up on the mean streets all his life. Drop his "R"s? Sure, who doesn't growing up where he did.
Now, Sully won it big in the MBTA lottery and drives a route and makes $85k a year doing something he's good at. Legal Sea Foods comes around and wants to make "fresh" fish jokes at the drivers' expenses. Sully doesn't care. For $85,000/yr driving a bus, Sully's willing to be called a lot without taking any offense. He just figured, "You don't like it, you don't eat there". Sully only eats what he catches when it comes to fish anyways (he always slaps his nephew on the back when they're out on the boat and says, "Fresher then that crap at Legal, right?"). A bunch of the old hags he has to work with made a lot of fuss though and so he doesn't drive Legal Sea Foods ads any more.
Along comes this For Eyes ad now. This would be right up his alley. Just like the uglier-than-a-halibut women who didn't like being called uglier than a halibut had that Legal ad in their sights. This one is making fun of his Southie-ness square on. If he wanted to make the same stink that they did, well, this would be the time, boy-o. Right? But he doesn't. Just like he said at the time about Legal, "If I don't like it, I don't buy my glasses there." Sully keeps driving and doesn't care about some stupid ad on his bus.
Besides, it's probably gonna get ripped off as soon as he fails to clear that double-parked car's mirror coming up anyways. You know? That's how it goes.
I guess it's me, but I don't find anything offensive about this. I have a pronounced Boston accent. I have lived in the city my entire life. It's just an ad. It could be worse.
Comments
Actually...
...I find them overtly manipulative and they turn me off. I mean, all ads are manipulative, but don't let me see you pulling the strings. And I'm sooo sick of the "coarse Boston" style (although I pretty much wallow in it in my day-to-day) in media -- movies, ads, television shows all full of the most obnoxious douchebags and we're supposed to think it's cute because they're dropping r's. This must have been what it felt like to be a New Yorker during the 70s-80s as Scorcese and Woody Allen cranked out the films that made them famous.
I whole-heartedly agree
I've said before, I'll say it again: there's more to local Boston than dropped Rs and the Revolution.
This ad is so badly done, I honestly thought it was written in a phonetic version of Thai the first time I saw it. It took several viewings to actually read it. And I couldn't even tell what the ad was for. File this under "very bad advertising."
Besides...
I think it's people from elsewhere that use "frickin". If you can't actually say "fuckin" than "friggin" is the usually preferred euphemism around here.
There's been a few billboards around Eastie that have had similar "wink-wink we're one of you buy our crap" kinds of ads, but for the life of me I can't remember what the frig they were advertizing.
Yes
Was Adam being sarcastic? If you ask me, the dropped-Rs speech bubble is a hallmark of out-of-town ad firms seeking desperately to appeal to a Boston audience. And a real turn off.
Worse than this one is the Bank of America ad...
.."more ATM's than dropped R's" with a picture of a guy who looks absolutely nothing like a local.
huh huh huh that's sooooo fuckin' clever!
Big business sans local roots comes to town and pretends to be local. That goes over like a wet fart with people who really are from the area. Even *I* know that (I'm not from 'round here).
Nope
We actually liked Annie Hall and Manhattan because they painted a romantic picture of New York. The current streak of Boston-area films makes this town look like a pit of uneducated psychopaths who'd love nothing more than to kill someone who's not from around here.
We also didn't knock Woody's nebbishy speaking tics because New York has about 182 different "sterotypical" patterns of speech. Up here, every clown with non-regional diction pans actors for not speaking in "authentic" Boston accents.
Actually, the new meters in
Actually, the new meters in Brookline run until 10. So take that stupid ad.
Yah!!!
Of course, Brookline???? Cede it to whomever.
Poor Globe and Herald
Now those news blogs are running ads for free.
But at least it's not a fresh fish
How many Sullys are driving these around and aren't crying about it like the same morons who wouldn't drive the Legal Sea Foods ads around that said the driver was ugly?
Nevermind the logical disconnect of a bus ad telling you to drive after 8 PM because the meters are free...
Wow
As a Sully, I think I find this comment offensive. Let me check.
"How many Sullys ARE driving these around and AREN'T crying about it LIKE the same morons who WOULDN'T drive..."
Hmmmmmmmm. How many Sullys can't quite parse this because they dropped out of Boston Latin and went to Boston Tech, instead? That I can answer.
Love you anyway, Kaz.
Suldog
http://jimsuldog.blogspot.com
Well, you see
Imagine a bus driver named Sully. He's a tough but lovable Southie denizen who has grown up on the mean streets all his life. Drop his "R"s? Sure, who doesn't growing up where he did.
Now, Sully won it big in the MBTA lottery and drives a route and makes $85k a year doing something he's good at. Legal Sea Foods comes around and wants to make "fresh" fish jokes at the drivers' expenses. Sully doesn't care. For $85,000/yr driving a bus, Sully's willing to be called a lot without taking any offense. He just figured, "You don't like it, you don't eat there". Sully only eats what he catches when it comes to fish anyways (he always slaps his nephew on the back when they're out on the boat and says, "Fresher then that crap at Legal, right?"). A bunch of the old hags he has to work with made a lot of fuss though and so he doesn't drive Legal Sea Foods ads any more.
Along comes this For Eyes ad now. This would be right up his alley. Just like the uglier-than-a-halibut women who didn't like being called uglier than a halibut had that Legal ad in their sights. This one is making fun of his Southie-ness square on. If he wanted to make the same stink that they did, well, this would be the time, boy-o. Right? But he doesn't. Just like he said at the time about Legal, "If I don't like it, I don't buy my glasses there." Sully keeps driving and doesn't care about some stupid ad on his bus.
Besides, it's probably gonna get ripped off as soon as he fails to clear that double-parked car's mirror coming up anyways. You know? That's how it goes.
Big :-)
See Above.
Suldog
http://jimsuldog.blogspot.com
Some meters in the city and
Some meters in the city and surrounding cities/towns now run until 10pm. But the faux local marketing team wouldn't know that.
Horrible Ad
Am I missing something? What does this have to do with glasses? How does it tie into the tag line? It's just random rubbish.
And wouldn't we actually say it like...
...If yah pahk yah car after 8?
I think we tend to put Rs in (or put them back in) if the next sound is a vowel to say it more quickly--yah caraftereight.
For Eyes
I guess it's me, but I don't find anything offensive about this. I have a pronounced Boston accent. I have lived in the city my entire life. It's just an ad. It could be worse.