While you were in line at the food cart, Web 3.0 showed up!

What is Web 3.0? Tonight at Ryles Jazz Club in Cambridge, the folks at Millennial Branding put together a panel of marketers and media experts to discuss just that. We've all be inundated by the term Web 2.0 and if I hear "the Twitter" or "friend me on Facebook" again I might just lose my lunch. But I showed up tonight to see if the panelists could actually tell me what comprises Web 3.0 and if it's just another term for the newest of new media strategies.

According to the event's moderator - Tim Hare, Director of Events at Millennial - the panel was created not to focus on the broad definition of digital media, but to really explore how digital media and the strategies behind the use of digital will change the way businesses operate in the long run.

On the panel were Mike Proulx of Hill Holiday, Stephanie Miller of Triad Retail Media, Perry Hewitt of Harvard University and Larry Weber, Chairman of W2 Group. But their roles at these organizations is really what qualified them to speak to the room of 150 business professionals who paid $20 a head to attend. Miller was most recently with CBS as their director of digital media at WBZ Boston; Hewitt is the Chief Digital Officer for Harvard University; Proulx heads up digital strategy and media for Hill Holiday; and Weber started a digital agency 17 years ago when digital meant putting brochures online.

Here are a bunch of thoughts shared by the panelists from the first 15 minutes of the event...

Digital media has changed our lives. Miller

This is the industrial revolution of our time. Miller

The speed with which things are changing will allow us to see the results of digital media on our lives. Miller

Made journalism transform itself in the way its professionals communicate and tell stories. Miller

Dollars are shifting. You have to think in terms of how digital strategies in your business affect everything. Miller

Every industry is touched by digital media. Miller

All media is - or is becoming - digital media. Proulx

We can no longer be thinking of media as channel based, but it's now all digital. Proulx

63000% growth in the amount of users who are accessing Harvard info via mobile. Hewitt

This is the content we need to deliver - what's the best way to deliver it to mobile devices. Hewitt

More to come in a bit...