Or as media wags would say: Thank God We're a Two-Newspaper Town (tm). Yes, the latest circulation figures are out.
The Globe says God, we're awesome - our numbers are so strong it's like we took a double dose of Cialis.
OK, OK, yeah, technically, dead-tree circulation continued to drop like a rock tied to an anchor, but, hey, digital subscriptions count now, and they're up, and we're up, so knock it off. Real shame about the losers over at the Herald, the Globe adds:
The Boston Herald's daily circulation fell below 100,000 in the period. The tabloid's circulation declined by 14.9 percent to 96,860, compared to same period a year ago, according to the bureau. The Herald's Sunday circulation was 77,764, down 9.4 percent.
Over at New Wingo Square, though, the Herald advises the Globe to shut the frick up: Herald sees readership spike:
The reach of the Boston Herald is greater than ever before as the brand of its quality journalism is showing strong growth across digital platforms.
The numbers tell the story: Print readership up 15 percent daily over last year to nearly a half-million. A whopping 47 percent growth in weekly e-edition readers. An impressive 2.6 million unique visitors a month to bostonherald.com, an 18 percent spike over last year.
The scrappy tabloid adds:
The shift in the media landscape has the Herald counting broadcast and digital platforms as top competitors in the new marketplace as opposed to the Boston Globe, which dropped 11 percent of daily readers in Scarborough Research comparisons.