New name for local wiener wagon

With new wheels comes great responsibility, or something: Newmarket Square institution Boston Speed Dog reports it rolls out a new truck tomorrow - along with a new side of Grillo's Pickles - and that by the end of the month it will change its name to Boston Super Dog.

Via Grub Street Boston.

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Comments

Way to kill brand equity

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People knew what a Speed's dog was. Will the average non-foodie Bostonian make the leap?

Ding!

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If only I could + this 100 times.