Plasma sign of the times in Kendall Square
Cambridge Day reports Microsoft this weekend turned on a large plasma-screen sign, in a city where not everybody is enamored of such advertising.
"Terry Ragon was right when he said if we don't watch out our city will look like Las Vegas. It has begun," [Mark] Jaquith said, referring to the plasma display as "a monstrosity."
Ragon was the guy who spent several hundred thousand dollars of his own money fighting a proposal to let companies put their names atop their office buildings.