We're getting a publication that uses 'Beantown' in its name unironically

Beantown Mom, "a start-up luxury/glossy print magazine for moms in the Greater Boston area," is looking for a managing editor.

How luxe? It'll be the sort of pub that assumes its readers would be interested in a $3,500 acrylic crib, explains why you shouldn't feel guilty about spending $1,000 on a Bugaboo stroller ("When you splurge on a Bugaboo, you are certainly not buying into the price tag") and alerts you that Linda Pizzuti Henry's Second Baby Bump (is) Growing Beautifully.

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    Comments

    HA! Ha. Ha. Ha. AAAHAHAHA. HA!

    By on

    The first thought I always have about most parenting publications is that they're going to be totally irrelevant to my family and most families I know (i.e., most of the stuff assumes all-white family, two hetero parents, female parent doing most of the parenting and socializing only with other female parents, biological children, disposable income, children without disabilities, etc.).

    So I saw this one had tabs for "adoption" and "single mom" and was a bit intrigued, though assumed it was still going to be awful, coming from a publication that encourages choosing strollers based on the social status they will bring you. Then I clicked, and both tabs went to empty pages! Hopefully they'll stay that way. Just don't even bother trying.

    Eh

    By on

    Maybe, if you're talking like highly educated Cambridgey sorts of folks, but I think this is more marketed toward the people who are making comfortable amounts of money but are of a less-educated social group where shopping and dressing up your kids and everything is a big deal. In addition to their toddlers wearing $100 Ugg boots and riding in $1000 stroller, having birthday parties at Chuck E Cheese or Coco Key are also a big thing. Same group of people who regularly go to Aruba but haven't otherwise been outside of Massachusetts.

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    The Wellesley-ization of Boston

    By on

    My sister lives in a small, extremely affluent, low key town out near Wellesley. Wellesley is a few of miles away but it seems like a different world. If my sister's town is LL Bean, Wellesley is Dior. My sister's town is a Volvo. Wellesley is a Mercedes.

    I predict that this new magazine is going to sell like macarons in Wellesley.

    macaron = hoity toity whoopee pie

    By on

    Instead of pride-of-Maine big cakey cookies with whipped filling in-between, think tiny meringue cookies with ganache that one might find in a faux French pĆ¢tisserie. Ie, what most traditional New Englanders would prefer vs. what would appeal to those with aspirational pretensions.

    IMAGE(http://www.thenibble.com/reviews/main/desserts/images/WhoopiePie-Classic.jpg)[size=30]vs.[/size] IMAGE(http://3.bp.blogspot.com/_WhPHUKwckUw/S8_MK-JuRyI/AAAAAAAACbs/2q5hod2w5tc/s400/good_and_bad_macarons.JPG)

    (As opposed to a macaroon, which is a pastry made of ground coconut or shredded nuts bound in a soft meringue.)

    IMAGE(http://upload.wikimedia.org/wikipedia/commons/thumb/5/56/Macaroons_in_detail.jpg/320px-Macaroons_in_detail.jpg)

    Yeah, I know more than is healthy about stuff like this. ...and now I'm hungry for a whoopie-pie (or about a half dozen macarons/macaroons).

    Silly little trolly anon

    By on

    If you meant to say, "whoopie pies did not originate in Maine", I would agree with you, having grown up just outside Pennsylvania Dutch country - where they were invented.

    But if you are claiming that Mainers are not inordinately fond of whoopie pies, especially nice big homestyle ones, then you are sadly mistaken.

    Frosting

    By on

    Whoopie pies should be made with sweet frosting, and not whipped cream, dammit. There is no substitute.