Hey, there! Log in / Register

When life gives you lemons, make Butterfingers

By adamg on Sun, 02/12/2012 - 1:25pm

In case you haven't seen the sports section of the Globe today, Nestle, which makes Butterfingers, took out a fullpage ad to address what it's hash-tagging as Butterfingergate:

SORRY, but only 7,200 candy bars for city of 4.6 million people? That kind of completion percentage isn't going to cut it in Boston.

Ed. note: The 4.6 million represents the population of the entire Boston metropolitan area, not the city, obviously. And tip o' the chocolate bar to Ron Newman, who reads the Globe sports section more faithfully than I do.

Neighborhoods: 
Back Bay
Free tagging: 
Copley Square


Ad:


Like the job UHub is doing? Consider a contribution. Thanks!

Comments

By anon² on Sun, 02/12/2012 - 1:42pm.

BMA(?) is still smaller then most modern cities.

Hell, If Boston was Phoenix, it would be like driving from the Bourne bridge to Plum Island. With density being way, way below ours of course. Crazy going from exit 20 to 80 and still being in a metropolitan area.

up
Voting closed 0

By Jeff F on Sun, 02/12/2012 - 3:40pm.

The Boston-Cambridge-Quincy Metropolitan Statistical Area is the tenth largest in the US (out of 366). It is larger than the 14th-ranked Phoenix-Mesa-Glendale MSA by about 350,000 people.

It's true that Boston proper (~600K, #23) is about half the size of Phoenix proper (~1.4 mil. #6) - but that wasn't what you were describing.

There are 275 municipal areas in the US with populations above 100K, btw, so Boston is in the top 10% by that measure alone.

up
Voting closed 0

By Historyfan on Sun, 02/12/2012 - 4:40pm.

With the staff and attention the Globe gives to major league sports, you'd think they sports section was carrying the advertising load for the paper or at least holding it's own or making a major contribution.

Yet, if you watch week by week, the sports pages carry very few ads outside of house ads from a Globe partner or affiliate.

up
Voting closed 0