The MBTA's starting a new ad campaign to try to get people to be less litterbuggy, less crabby to T workers, less piggy with seats and less elephanty in terms of spraying mucus on fellow passengers. See 'em all by downloading the attached file, and ponder the real reason Charlie never returned - he was eaten by giant cockroaches.
This is the first time the campaign has used such a light, humor-based tone to get these important messages across. Using the voice of various animals related to the reminder they're trying to make is done in order to make riders smile while reinforcing public transit etiquette.
"Riding the T every day, I know how important it is to be respectful and kind to fellow passengers as well as operators," said MBTA General Manager Dr. Beverly Scott. "Sometimes we need to be reminded of the basics and hopefully it will make everyone's commute a more pleasant one."
In the Boston Store:
Fill your upcoming 2017, with 16 months of Boston all year round. This beautiful mini calendar...
$9.99 - Learn more / Buy
Explore the history of the city of Boston, Massachusetts through this new and exclusive photograph...
$14.99 - Learn more / Buy
The unabridged audio version of Sebastian Junger's The Perfect Storm, read by Richard M....
$12.13 - Learn more / Buy