Cubby Tees has posted a long apology about its "Chicago Stronger" shirts addressed to all the humorless, self-centered pricks in Boston who failed to see either the humor or the trenchant social commentary the shirts were meant to evoke:
Unfortunately, it seems that most every news cycle brings fresh stories of great loss: the past year has seen mass shootings (Newton, 26 dead), rampage shootings (LA, Oak Creek, Aurora, Santa Monica – all with 5+ dead ), plant explosions (West Texas, 15 dead), tornadoes (Oklahoma, 24 dead), hurricanes (Sandy, 87 dead), building collapses (Philadelphia, 6 dead) and endemic crime (Chicago suffers 10 murders every week) amongst other catastrophes…every one heartbreaking, but not each with its own brand name, clothing line, defensive attitude, hashtag, trademark, concert and profiteers.
Communities generally best show their strength by SHOWING it, not by telling everyone about it, and certainly not by suggesting that their athletic mercenaries will succeed because of the real-life tragedy, or by threatening that same ugly violence against anyone whom they perceive has slighted them. THAT SENTIMENT is what we were satirizing -- not the real pain suffered by real people away from the Twitterverse.
Presumably before sendng us appalled, threatening emails, each of you donated blood on April 15th, then you gave money to the victim's fund, then you volunteered for next year's marathon, then you wrote notes to every Boston individual/company who promoted “Boston Strong” (for non fund-raising purposes), then you spoke harshly to every Bostonians who ever used "Boston Strong" in a non-reverential manner or to support a local team. We hope you were motivated to do all that before venting misplaced anger over a tee shirt.