Friendly's tinkers with menu again in vain attempt to avoid its real problem
The Friendly’s Fribble has real ice cream once again, MassLive reports.
Oh, who cares? What's been killing Friendly's for the past decade isn't the food, or the decor. It's the service. Maybe if they can figure out how to serve fast food fast instead of agonizingly slow, they might have a shot. They shut the Friendly's in West Roxbury (West Roxbury! Can you think of a neighborhood more quintessentially Friendly's than West Roxbury?) and then the one in Dedham, because people finally got tired of waiting forever for service. Well, maybe there is hope:
Employees all had to re-interview and be rehired for their jobs and had to be retrained with an eye toward faster service and a cleaner, more pleasant restaurant.