MBTA seeks company to take over, beef up commuter-rail WiFi service
The T's started soliciting bids from companies willing to bolster WiFi service on the Purple Line and ferries in exchange for advertising opportunities, starting with painting over the AT&T logos now on the sides of commuter-rail trains (unless, of course, AT&T bids and wins). According to a T press release:
The solicitation provides for access to MBTA-owned rights of way throughout the commuter rail system in order to construct infrastructure required to deliver high quality and secure WIFI service as well as provide the successful bidder the opportunity to leverage their commercial services off the infrastructure to be built for the MBTA WIFI system. The offering includes a sponsorship program which will provide partners with marketing rights and benefits such as signage and advertising in commuter rail stations, cars and ferry facilities; corporate presence on MBTA commuter rail system maps and schedules; control of a WIFI landing page; links on the MBTA website; and intellectual property rights. The MBTA hopes to have a system selected and installation to begin in the fall of 2013 with roll out expected to be completed in phases over some months.