This is a promotional video for Ink Block South End, the mixed-use development being built atop the remains of Wingo Square. From the blurb:
From the city block that was once the home of the old Boston Herald building will rise the INK BLOCK South End, Boston's edgiest new neighborhood. Street life at INK BLOCK South End will be alive with a flagship Whole Foods Market, trend-setting new restaurants and exciting shops. Four new residential buildings will each bring a unique South End style to the INK BLOCK. Lounge on a rooftop pool deck, relax in the theater, enjoy a workout in the fitness center, spin your wheels in Bike Central or enjoy the luxury of underground parking. All this and more make INK BLOCK South End Boston's hottest new place to live and play.
Bonus points for appropriating images and music from the black community to sell expensive housing to white people.
H/t Chris, who adds, "That video, man. . . so it's edgy. . . like Boston Herald edgy. . . like yellow lab edgy. . . like use-the-same-two-CGI-skyline shots-over-and-over edgy. . . no it's Whole Foods edgy. . . no wait it's South End Buttery edgy."