Massachusetts residents yesterday sued Sur La Table and the Container Store after they say got junk mail even though they never gave the chains their addresses.
In separate lawsuits, Judith Monteferrante and Elizabeth Christiansen say the data mining the chains used to dredge up their addresses based on their Zip codes and credit-card information violates Massachusetts consumer-privacy laws.
In March, the Supreme Judicial Court - the state's highest court - agreed, ruling stores could not require Zip codes to complete a credit-card purchase.
Monteferrante, suing the Container Store, and Chrisiansen, suing Sur La Table, are each seeking $25 in damages - multiplied by the number of other people they say also had their rights violated by the practice.
Monteferrante did not say which Container Store required her to reveal her Zip code; Christiansen says her rights were violated at the Sur La Table in Chestnut Hill.
The SJC decision came as an advisory to a federal court hearing a complaint by Melissa Tyler against the Michaels crafts chain. Days after the decision, Tyler sued Bed Bath and Beyond for $5 million for the same alleged practice. A fourth woman, Susan Esposito, is also suing Michaels for $5 million.