A woman with a lawsuit against Michaels for allegedly using her Zip code to find out where she lived and bombard her with junk mail this week filed a similar lawsuit against Bed Bath and Beyond.
Melissa Tyler is seeking more than $5 million in a class-action suit, charging the way the chain collects and uses Zip codes from customers violates Massachusetts consumer-privacy laws.
Earlier this month, the Supreme Judicial Court - the state's highest - agreed with Tyler's basic contention that in an era of data mining, Zip codes were enough "personal identification information" to bar retailers from requiring them for credit-card purchases.
Because Tyler filed her lawsuit in federal court, the opinion does not mean Tyler automatically collects. However, the SJC considered the issue at the request of the federal judge hearing Tyler's case.
Within days of the SJC opinion, a second person sued Michaels over the same issue, also for more than $5 million.