If you go to the Yelp page for A-Plus Moving and Storage on Border Street today, you first have to click through a popup that reads:
We caught someone red-handed trying to buy reviews for this business. We weren't fooled, but wanted you to know because buying reviews not only hurts consumers, but also honest businesses who play by the rules.
Attached to that is a copy of an e-mail string between somebody on Yelp's "secret ops" team and somebody willing to pay $30 for a really good review of the company (along with evidence of another paid-for review for a Malden restaurant).
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