Two Massachusetts residents and a Californian who bought stuff at Apple stores across eastern Massachusetts yesterday sued Apple, alleging they got junk mail when the company figured out their home addresses from the Zip codes they say they were required to hand over at the cash register.
The lawsuit, filed in US District Court in Boston, seeks treble damages for themselves and all the other Massachusetts residents they claim were grievously harmed by the alleged practice.
Last March, the Supreme Judicial Court ruled that using data mining to link customer Zip codes to their actual addresses violated Massachusetts consumer-protection laws.
They're represented by Siprut PC, a Chicago law firm with a local office that has filed a number of similar suits against national retail chains since the SJC decision.
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