Developer thinks it's news it charges less for an apartment in Somerville than in the Back Bay

The Boston Business Journal reports AvalonBay is just pleased as punch that it's charging less for an apartment at its new Assembly Row building than for a comparable unit in the Back Bay. Life is good.

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At first, I thought this had

At first, I thought this had to be a press release. That would have been bad enough. But this is an actual article by an actual writer?

Would someone please send BBJ a dictionary so they can find out what "discount" means?

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Fear not. I think that is

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Fear not. I think that is Thomas Grillo's subtle use of sarcasm.

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Adam, shouldn't your headline

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read "Magazine thinks it's news developer charges less for an apartment in Somerville than in Back Bay." instead?

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NO.

I'd say they're what comes out of the bottom feeders.

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