Keds, which it turns out is headquartered in our very own Lexington, wants Vans to stop putting little blue rectangular logos on the back of its sneakers.
In a lawsuit filed yesterday in US District Court in Boston, Keds says it's been known for its "Blue Label" logo since 1925 and that the Vans logos might make people think the sneakers have that Keds quality, when, in fact, they're just some California company's attempt at footwear.
Plus, Keds charges, Vans signed an agreement in 2012 to knock it off with the little blue rectangular logos and now it's doing it again.
Keds is asking a judge to order Vans to destroy its entire stock of blue-labeled sneakers and marketing material, and to pay Keds suitable damages and lawyers' fees.
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