So there's this new Italian restaurant at 45 Province St. and it's called:
And no matter how many times they claim the name and the apostrophe is derived from some Italian slang word (which will remind you of a particular Seinfeld episode), it's just never not going to look weird 'n stuff. And how do you even make a possessive out of that? "Fortunately, Mast''s menu has English captions ..."
H/t Steve Garfield.