New safety campaign is now featured on the outside of some Green Line cars

The ads read "Man Vs Train", and pit a 170 pound man against a 80 ton LRV ("80 tons of American Steel" is the tag line - ha ha). The ads also have a pseudo warning sign that reads "See Tracks Think Train". The LRV depicted in the ads looks similar to the ones being built for GLX, except it has red stripes instead of green. Although the Operation Lifesaver logo was included on the ads, a Google search seems to indicate that this a privately funded effort that O/L is supporting.

I think this a good idea except for one thing. The MBTA's ad contractor has seen fit to intentionally minimize exposure of the message by placing a bunch of these ads on single cars, instead of placing one or two of these ads on multiple cars. Guess they haven't yet figured out that this group and other companies would prefer one or two of their ads be placed on multiple cars, instead of the let's be lazy far less efficient practice of placing more of their ads on fewer single cars.

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    Actually

    By on

    If you stop to think about it for a second, it makes more sense for the MBTA to do what they've done and put the same ad campaign on each car. You know why? Because the ads are swapped out when cars go in for maintenance, as applicable. Thus it makes far more sense to just be able to switch all the ads out at once, rather than having 6 different ads that are all paid for for varying lengths of time on the same car.

    The folks over at the T have actually thought this through, you know.

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    Actually,

    By on

    I don't think this is either a function of laziness or efficiency. I think they believe that the message is much more likely to be noticed if it is plastered all over a few cars than if it is sparsely placed on many cars. I know it's rare for a single printed ad to stand out for me, but I will notice when a car, bus or station is filled with advertising for the same product. I usually find it annoying, but I do notice it.

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