The Unitarian Universalist Association, based in Boston, today unveiled a new logo, as part of an overall branding strategy (yes, of course churches these days have branding strategies):
Our new logo, for many, will be the first introduction to who we are. It’s meant to entice a person to learn more. And it’s doing just that. Our random testing groups of UUs and non-UUs described emotions and images evoked by this logo with words such as brave, enlightening, warm, spiritual, energizing, having integrity, welcoming and determined.