The Globe made it kinda, sorta official today: boston.com is becoming their BuzzFeed/Huffington Post/Upworthy clone - people who want straight news should head immediately to bostonglobe.com.
The move's been in the works for some time now. First came the slide shows and the listicles. The Globe recently hired a couple of reporters to do pretty much the same thing I'm doing here with social-media scouring - only they get to go farther afield than wacky Boston (like writing up a listicle of nine crazy Malaysian jetliner theories).
Still, I admit it, I was taken aback this afternoon to see this headline: A woman got called fat on the T and you wonât believe what a bystander did next (yes, for the same Craigslist rant I wrote about).
Oy, I thought. And then because I have to express my inner monologue in public, naturally, I tweeted:
Jesus. This is an actual Globe headline: "A woman got called fat on the T and you wonât believe what a bystander did next" My jaw dropped.
Reaction from Morrissey Boulevard was swift:
Hilary Sargent, boston.com news editor, replied:
You people don't understand a good inside joke.
A Globe correspondent added:
FWIW, that's only on Boston.com, the Globe's younger, more viral-oriented sibling.
Well, then. But, apparently, to deal with humorless old hacks, they've changed the headline to: "A woman got called fat on the T and you wonât believe what a bystander did next (actually, you will believe it)"