A pair of Massachusetts women are suing two "shapeware" makers, saying they were mightily put out, both monetarily and physically, when the allegedly nutrient-infused underwear they bought did not actually burn their fat or improve their skin tone.
In their suit, filed this week in US District Court in Boston, Annique Bellot and Tara Stefani are seeking more than $5 million in damages for themselves and all the other women they say were equally deceived by Maidenform and Wacoal America. They might have to get in line, though - a pair of New York women filed a similar class-action suit last fall.
The two women allege the companies advertised their premium "shapewear" as "constructed with minerals and nutrients that are absorbed by the skin and can permanently change women’s body shape and skin tone," including aloe vera, Vitamin E and caffeine. The two companies allegedly used nutrient-infused fabric made by a Spanish company, which, however, is not named as a defendant.
In their complaint, Belot and Stefani say they "suffered out-of-pocket losses and harm" after buying Wacoal iPant and Maidenform Flexees shapewear, respectively and discovering their skin and body shapes were exactly the same as before they put on the products.
The complaint says that by jacking up the prices of their underwear, the companies were attempting to "prey upon women’s insecurities about their body images, because Defendants know that the annual revenue of the U.S. weight-loss industry is $20 billion, sales of shapewear are estimated at over $750 million annually,3 and sales of “nutrient-infused” textiles or “cosmeto-textiles” are estimated at more than $600 million annually"
In addition to refunds, the lawsuit seeks damages, interest and, of course, attorney's fees.
Maidenform ad in plexiglass frame available for sale.
In addition to this suit, Stefani is also currently suing a company that sold her a saliva kit that allegedly failed to provide the sort of detailed DNA information that would be worth $108 to a consumer.