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Boston restaurants cook up discount plan to try to win back customers lost to the snow

Boston restaurant owners facing empty tables due to all that snow are using social media to advertise new discounts to entice customers out of their igloos.

They're posting nightly specials to #digoutdineout - an idea whipped up by Kevin Long of Big Night Entertainment Group (Empire, Red Lantern and GEM)

Several top restaurants and hospitality firms in Boston and Cambridge have joined the effort, including The Varano Group (Strega, Nico, Strega Waterfront, Strip), Aquitaine Group (Aquitaine Boston, Aquitaine Chestnut Hill, Aquitaine Dedham, Cinquecento Trattoria, Gaslight Brasserie, Metropolis Cafe), Trade, Island Creek Oyster Bar, Row 34, Himmell (Harvest, Grill 23, Post 390), Zocalo, Oak Long Bar, Bastille, J.J. Foley's, Glynn Hospitality Group (Granary Tavern, Black Rose, Sterling's, Coogans, Clery's, Brownstone, Hurricane O'Reilly's, Central Wharf Company, Dillon's), Jerry Remy's Fenway, Estragon, CityBar at the Lenox, Davio's, Kennedy's On the Square, the Blue Room and Belly. The Massachusetts Restaurant Association - the state's largest food and beverage trade organization - is also supporting the effort.

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Comments

Legally they have to honor those prices for 7 days.

Its Massachusetts. No happy hour specials for you!

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But most of those places are places I avoid, but not because it has been snowing.

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Some pretty crappy ones too.

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I felt like the few (maybe 20%) that are good didn't outweigh the large majority that aren't.

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Of the Mass restaurant Assoc. was lecturing people about how we need to go out and pay their employees!

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The head of an association trying to do something good for his members! How dare he, I HAD TO SHOVEL AGAIN TODAY!

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As in the owners who are to cheap to pay their own employees?

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everyone knows the restaurant business is absolutely drowning in money. Everyone is making huge profits...they just refuse to share with their staff. Regardless, if nobody goes to said restaurants, it wouldn't matter what they paid their staff, as they'd be laying people off.

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It's nice offering discounts and everything, but it's pretty dangerous just walking around the city right now - let alone the problems with the T. I know some of these places I could easily find parking, but I don't want to be forced to drive when I go out because I want to enjoy myself - maybe I could take a cab, but they'd have to offer pretty steep discounts to make up that cost...

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