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When Polaroid was king: Edwin Land surveys his Boston-area empire

Edwin H. Land in "The Long Walk" (1970; directed by Bill Warriner for Polaroid Corporation)

A travelogue of sorts from 1970, narrated by Edwin Land himself, that concludes with him walking us around the plans for a new Polaroid factory in Norwood. Around 12:00, he discusses the future of photography, including cameras that would fit in a pocket, "something like a telephone, that you would use all day long. ... a camera that you would use as often as a pencil, or your eyeglasses" (but still one that spits out everything on film).

Via Boston Reddit.

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Comments

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Thank you for the engineering boner.

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How about a photo printer that talks to your cel phone? IMAGE(http://static.bhphoto.com/images/images500x500/polaroid_polmp01w_zip_mobile_printer_white_1429291989000_1139452.jpg)

More info.

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http://www.polaroid.com/products/polaroid-snap-camera

May be digital today, but it's still an instant.

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I wanna get one of these for an event I go to.. a friend had one last year, and he bought it with him... it's was so much fun to take Polaroids of people at the event and handing them the picture after to keep. People ate it right up because getting a physical picture instantly is so unheard of these days.

The price of the film wasn't that bad too, I think it's 20 prints for 10 bucks. (or a 50 cents a print), which isn't that bad, and is cheaper than the original cameras. (I had a Polaroid in the 80s/90s and I remember it being about a 75 cents to a buck a print (usually $7-10 for box of 10 prints)

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IMAGE(https://elmercatdotorg.files.wordpress.com/2015/12/img_8815.jpg)
      ( also note the Sony U-Matic video recorder it's sitting on! )

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Or putting digital graphics on to film for other reasons.

I didn't work for Polaroid, but I was working on a health study from 1999 to 2001 that meant running around to the various facilities (and having an actual employee ID that gave me access to toy rooms and the company store).

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I think back to my youth and I just wish cameras were as accessible as they are today. id have some really great pictures.

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pondering those could-have-been but were never-to-be nostalgic moments.
Then, I snap back to reality and say, thank gawd!

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There was a lot of parking around Tech Square in 1970.

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and thought to myself, "this is almost surreal. The economy must be better, because people obviously feel like they can take vacation again."

It was like Sunday morning at 7 a.m. out there today.

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Not ruling out the possibility that this was filmed on a Sunday but you have to recall that even in 1970, most families in the Boston area still had just one car. The development of the tech industries along 128 was in its infancy. There were some malls and shopping centers, but again, if this was a Sunday, they were closed. And the population was smaller.

Land was the Steve Jobs of his era.

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Curious if they had been re-purposed or demolished. Structures of this scale don't appear identifiable on Google maps. Quite a time. I treasure my SX-70 Land Camera, even in its non-working condition.

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I think most of the buildings are gone. I think Universal Technical Institute may be using one.
http://www.uti.edu/campus-locations/norwood-ma#

They are building housing there but some office space is still leasing
http://www.campanelli.com/Portfolio/Available-Land/UplandWoods/
http://www.campanelli.com/Development/Capabilities/Land-Development/Upla...
http://norwood.wickedlocal.com/article/20140911/NEWS/140919538
http://www.oneupland.com/

Cannot tell what is going in with Investors Way. Looks like Mercer HR Services, LLC is there but isn't using the whole site.
http://www.homefacts.com/address/Massachusetts/Norfolk-County/Norwood/02...

http://www.norwoodma.gov/index.php?option=com_docman&task=cat_view&gid=3...

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A great man with a great vision. He never stopped inventing, and instead of cashing out when war-time funding dried up for the company, he adapted to make the Polaroid name an icon.

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He was a staff photographer and reported directly to Land for his first few years at Polaroid Corporation. Later on, Land hired him as a product line manager and he worked out of the company's headquarters at 575 Technology Square in Cambridge. His team developed (no pun intended) Polaroid's professional chrome, which was one of its few non-instant films, its instant 35mm slide film, and on some of the Corporation's more obscure lines (IE the 60, 80, 400, 600, and EE100 series) as well as its large format professional films (which were mainly used by professional portrait photographers for things like test shots) and instant negatives (which were both large format and 35mm). Because of that, when we were kids, my siblings and I had no shortage of obscure cameras and film to play with, and I think we were used as test subjects. In the early 1970s he was assigned to work with Ansel Adams to help develop some of its professional lines, and worked with him on a Polaroid sponsored project to document much of the Museum of Fine Arts' inventory on film in preparation for the Museum's 100th anniversary. Also, my father went out to Carmel, Yosemite, Owens Valley, and Death Valley with Ansel several times for workshops and photo treks. In addition to his professional relationship, they became good friends and my parents even hosted him for dinner a few times, whenever he was in town. He last spoke to Ansel about a week before he died. My father worked there from about 1966 until Polaroid's demise around 2001. He worked for the successor company, also called Polaroid, for a few years before retiring. In the video, the campus where Land boards the helicopter was its campus in Waltham, on the shores of the Cambridge Reservoir. As Land mentions in the film, it was designed by I.M. Pei to blend in with the countryside and, more importantly, not crest the treetops so that it was not visible from across the reservoir. According to my father, its design was a source of pride for Land and the company. Sadly, it the campus was redeveloped about 10 or 15 years ago and its redevelopment wasn't so sensitive.

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very cool, thanks for sharing

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Don't know if others saw this, but Elsa Dorfman uses a 20x24 Polaroid camera to do her portraits. Actually, I should say "used" because she is retiring.

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