Hey, there! Log in / Register

Yes, those car-dealer billboards are upside-down and no, it's not a mistake

Prime Motors took their wicked boring old billboards (like the one they'd leased right across Rte. 1 from Ernie Boch's joint in Norwood, those scamps) and had the message - basically just the corporate URL - turned upside down, on purpose. Part of it was to get people's attention, which it seems to have done, although not everybody's a fan:

I've driven past three tonight and they are driving me crazy!

Neighborhoods: 
Topics: 


Ad:


Like the job UHub is doing? Consider a contribution. Thanks!

Comments

˙pᴉdnʇs ʎʇʇǝɹd

up
Voting closed 0

is pretty stupid. Sad how society so willingly accepts the proliferation of this nonsense.

up
Voting closed 0

..like the guy in the middle of the Cambridge Street bridge, blocking the bike lane and half the right car lane, during Friday morning rush hour. Really?

up
Voting closed 0

The billboards appear to advertise drivepnme.com but that URL does not work.

up
Voting closed 0

I am a big fan of Prime but those ads are super distracting when you're driving on the Expressway. My brain can't process them and the right side up ones at the same time.

It feels like cognitive dissonance.

up
Voting closed 0