The Boloco outlet at 1940 Beacon St. sent mail to customers today that today's its last day ever, more than 18 years after it opened and despite the continued patronage of singer James Taylor and the sale of an estimated 2 million burritos:
Why are we closing, you may ask? The simple truth is that for the last 3-4 years we have lost money at Cleveland Circle - quite a bit of it, in fact. With Boloco's high quality ingredients and highest paid employees in the industry, we needed more customers every day to run a sustainable business and whatever we were (or more likely not) doing at that location just didn't attract enough of you. It really always comes down to simple math.
Many assumed that due to the recent Norovirus outbreak at our national competitor next door we would thrive going forward, but we didn't see significant improvement. In fact, as a (really sick, pun intended) April Fool's joke one of the Boston College rags accused Boloco Cleveland Circle of spreading Norovirus and claimed that Chipotle was rejoicing. While we were appreciative they took it down (and that they issued an apology after attorneys got involved), and for the record this is not why we decided to close, we knew in our hearts that the tea leaves were telling us to finally call it a day.