Like Abbott without Costello or salt without pepper: Dunkin' Donuts tries dropping Donuts from its name

WBZ reports a new Dunkin' Donuts at Tremont and West streets is just Dunkin' - because the chain thinks people need to be slapped in the face with a reminder that it serves more than just donuts. Of course, it also serves more than just things that can be dunked, too, so maybe the next step is to just call it Apostrophe.

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B.S.

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As a recovering marketing person for a large corporation. I can tell you from experience that the meetings that came up with this idea were some heavy duty bullshit, complete with powerpoint presentations, focus groups, and alleged social media experts, with a lot of mandatory ass kissing. It's all bullshit.
Dunkin does nothing for me. If you're going to change it, Dunkies is the street name of choice, kind of cute and homey, and Dunkin'Donuts works just fine.

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Don't f*ck with your brand

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Bad idea. I liked it when McDonalds sometimes referred to themselves as Micky D's in commercials. That was cute. But you notice they never opened a store called Micky D's.

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This is Boston

The region which still refers to I-95 as Rt. 128 and complains about traffic on the Central Artery and Southeast Expressway.

We don't give a shit what the sign says, we'll keep calling it the same thing forever. And if someone from out of town is confused, it's their own fault.

(See, that's sarcasm)

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Actually, the Central Artery designation

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is one of the few things the traffic reporters around here ditched pretty quickly once the elevated highway went away. It's now always called the O'Neill Tunnel.

And, if Dunks were to change their name, I'm sure people around here would catch on pretty quickly.

"Mickey D's" had nothing to

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"Mickey D's" had nothing to do with being cute, unless you think targeting black communities with proto-Ebonic versions of the company's name is "cute". I know it was in their "Calvin" commercials, but it was likely in commercials long before that.

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True story

There used to be a Starbucks inside the Forbidden City in Beijing. This did not please the more tradition-minded Chinese people, and after 7 years, *$ was kicked out.

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Filthy liar!

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the dog excrement they sell is by no means "warm." It is room temperature.

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Because the livin' large

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Because the livin' large luxury homeowners (notice how I don't say residents) downtown would never even TOUCH a donut!! DD must have thought that was a good marketing scheme to reach out to the rich, healthy, beautiful residents in the neighborhood. How about replacing it with Dunkin' Flay.

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It'll work

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Kentucky Fried Chicken rebranded as KFC and the chain didn't collapse.

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Really

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I can't recall the last time I passed by a KFC.

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Who calls it Dunkin Donuts anyway

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Nobody calls it Dunkin Donuts. Everyone calls it Dunkins.
"I'm going on a coffee run to Dunkins. Anybody want something?"
So I don't think it is a big deal.

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System was breaking the whole site

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I don't think it was the sheer number of votes, but something about the software, so I need to tap on it with a mallet to find out what went wrong.

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Well

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it is two seperate words, with a geand total of 4 syllables. Dunks is easier and faster to say and remember.

Only if giving directions to an out of towner

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You wanna get to Fenway Pahk?
Turn right on Mass Ave down theah past the Christian Science Centah.
After that you beah left, but not shahp left towahds Nawtheastun.
Theah used to be a violin shop on the connah.
Turn right just after wheah the violin shop useta be, in fronna the Bread n' Cuhcus.
That's a shoatcut.

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Don't ask for permission!

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I still call it Bread and Circus. Although I'm trying to remember to call it Bread and Amazon.

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Yup

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I keep telling all the kiddies that there was a time that they used to bake them in the store!

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Time For..

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... the return of Mister Donut!

They still do big business in Asia and other spots, and they aren't ashamed of their main offering. And, anyway, I preferred them when they were around these parts, back when you could sit and watch dinosaurs roam the streets while enjoying your cream-filled.

Suldog
http://jimsuldog.blogspot.com

yes

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Hell Dunkin Donuts owns the trademark for Mister Donut.

Quote

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It really does make sense tho...

Dunkin Donuts is really our coffee place but they sell donuts too. Now the donuts are really an after thought now.

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I Don't Care What They Call It, I'll Never Go Back There Again

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I hadn't visited a Dunkin' Donuts in many years, but a few months ago after working late at night, I was hungry and they were the only place open, so I stopped at the one at the edge of Bell Circle in Revere.

I ordered a bagel-egg sandwich and another bagel with just cream cheese. My simple order completely befuddled the two attendants in the otherwise empty store. They didn't have my first choice of bagel and cream cheese variety, but I wasn't fussy and told them whatever they had would be fine. Same thing for the bagel-egg sandwich — I was just hungry (and tired).

It took forever for the order to be prepared, with both attendants asking silly questions (e.g.: did I want the bagel cut in half before toasting?), and one attendant asking the other for instructions on how to make the bagel-egg sandwich. Finally, my order was handed to me and I went home to eat it.

The bagel with cream cheese was edible, but the bagel-egg sandwich was missing from the bag! Obviously now, I'll never stop at a Dunkin' Donuts ever again.

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Ingredients in a plain stick

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Donut Mix [Enriched Unbleached Flour (Wheat Flour, Malted Barley Flour, Niacin, Iron, Thiamin Mononitrate, Riboflavin, Folic Acid), Sugar, Soybean Oil, Dried Egg Yolks, Nonfat Dry Milk, Leavening (Sodium Acid Pyrophosphate, Sodium Bicarbonate, Sodium Aluminum Phosphate), Contains 2% or less of: Soy Flour, Salt, Wheat Starch, Soy Lecithin, Konjac Flour, Natural and Artificial Flavor, Wheat Germ, Dextrose, Annatto and Turmeric (Color)], Water, Shortening (Palm Oil, Partially Hydrogenated Soybean Oil and Partially Hydrogenated Cottonseed Oil with TBHQ and Citric Acid added to help protect flavor).

They made decent donuts in the 80's, now they taste like a chemical sponge.

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