Jay Levitt's blog

"Economy" "Hardware"?

I always wonder: does anyone know where Economy Hardware got their moniker? Is it named after the founders, or something? Or is it whimsical, like "Banana Republic" or "Aeropostale"? A clever, winking retail satire, like "Monster at the End of this Book"?

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False advertising

Someone posted a flyer outside my building this morning:

"End the war. Google Ron Paul."

So I did. Didn't work.

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