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Who is Annie Mulz? Sticker Plague

I've started seeing "Who is Annie Mulz" stickers all over my neighborhood. On signs, signposts, mailboxes, and so on.
A quick search shows me that Annie Mulz is an edgy clothing store on Newbury Street. By edgy, I mean the kind of place that looks like it might hire a publicity firm that might carry out a guerrilla marketing campaign that plasters stickers all over the place, all while being plausibly deniable and non-liable for damages and cleanup. This kind of thing makes our neighborhoods ugly and pisses me off. Does anyone have better insight into this problem...

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