Bob Kraft: Trade-show award just as important as Super Bowl ring

Turns out Kraft's company is a backer of Matchmine, a startup that attempts to aggregate user ratings of all sorts of stuff to give you recommendations on new things you'd like (anybody remember Firefly?). In fact, the core technology comes out of the Patriots' technology team. This video is mainly of the company CEO explaining the technology at this week's DemoFall conference, but Kraft shows up about three-quarters of the way in, and flashes that ring and talks about winning a Demo God award for best presentation at the show:

Full disclosure: By day, I'm an editor at Network World, which puts on the Demo shows.