I'm puzzled because I don't know how he was quoted since Lake Champlain seems to have edited their site. If they quoted him like a customer (David K, Boston, MA) then they are completly in the wrong. In that context, it gives the impression that its a customer quote and that is deceptive.

If they credited the quote to "limeduck", though, then there isn't a problem here. If you publish something on a blog, quoting it as a press quote is entirely fair and such quotes don't necessarily need to link back to the publishing blog, though I would agree that they should state the name and ideally the URL but I don't think that's necessary either. While bad form, "David, blog" would not be deceptive, though it wouldn't be complete. The problem, though, is that it wouldn't respect the blog to treat it like a publication, even though its treating it like a publication.

Still, there is absolutely no need to ask. You publish something, someone else can quote it. You think businesses ask if they can use press quotes? Of course not. It also isn't a big deal if a business touches up the quote a little without changing its meaning. A chocolate company isn't a journalistic enterprise, after all, so as long as they aren't editing to be deceptive, I think its fine. Indeed, most people think ellipsis are there to deceive now a days, so many business skip them with good reason. A big secret, actually, is that so do newspapers. They edit quotes all the time as long as they are from interviews. I've had it happen to me every time I've been interviewed.

...or even the people who market it. Relax folks, I'm not mortally offended here. I still love the product and the company. No harm done. In fact, I bet we both got some good traffic from this getting picked up here on Universal Hub.

dk