The importance of knowing your market
By adamg - Mon, 04/07/2008 - 2:01pm.
Citizen Smith marks down bus-shelter ads for Svedka Vodka, not because they portray an alcoholic Terminator-style robot with built-in high heels, but because they make such a big point about happy hour, which has been barred in Massachusetts since grumpy Mike Dukakis was governor.
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sexy female robot
Those ads are worse than you point out. What's up with the sexy female robot?
Durability Testing Dressform
They put those spandex sprinter outfits on the femmebot and turn it loose on a track like the Bionic Woman. It is the only way they can ensure that the Olympic Track Team doesn't suffer any "uniform malfunctions".
sex vodka-drinking robots
I asked my niece who's in first grade to tell me about robots. Kids love robots because robots do, they do what they're told, they don't think, there have no tricky moral questions like right and wrong.
So then, what IS the appeal of a sexy vodka drinking robot?
If you have to ask....
If you have to ask....
Nipples?
I saw that ad yesterday. The robot has nipples.
Why? To feed baby robots?
Lube Job
Hydraulic fluid and oil. Yeah, that's it.
Ohhhh! I see ...
Ohhhh!
I see ...
Oil spouts
It's so she can go on a Bender, natch.
Truth in advertising
"Rated #1 Vodka in 2033"
There's a reason you have to wait until 2033 before this is the best vodka out there. I'm guessing it has something to do with Chopin, Ketel One, Grey Goose, and a half-dozen other better vodkas going out of business somehow.
VodkaNet
Maybe she's been sent back from the future to assassinate the CEOs of those other companies.
Or to rave about Dippin' Dots...
theonion.com...time_traveler_everyone_in_the
Knowing your market
I have been reading the Wealth of Nations this year. Many of the theories from Adam Smith´s book are still valid but it has become more and more clear for me, that the scope of our business is more than knowing our markets. It is knowing our demands. Knowing what we want has a much stronger effect of our achievments than knowing a specific market in detail.