No, it's not rapidly increasing food prices. It's that we're all in a food rut:
Shaw's Supermarkets said Tuesday it has forged a partnership with America's Test Kitchen that aims to get shoppers out of what they call a "food rut."
West Bridgewater, Mass.-based Shaw's said the initiative, called "Get Inspired," was designed specifically to stop New Englanders from sleep-shopping through the grocery aisles, cooking the same uninspired meals, week after week. ...
What?!? The signs in the freezer aisle aren't inspiration enough?!?