Good to know: English no longer required skill for copywriters

Unless "Web 2.0" and "concept" are verbs now and I just missed another memo. Knowing what really happens to people who drink the Kool-Aid is also not a requirement.

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uh huh...

Work/life balance = free twizzlers and endless foosball time while working on Memorial Day weekend. Beware of any company that asks that you to "drink the Kool-Aid."

kstier | Tue, 07/01/2008 - 4:40pm

it's now, it's happening, it's TODAY!

reminds me of the odd couple episode in which felix turns on a hipster adman, after the guy uses one too many buzzwords...

mark_baard (not verified) | Tue, 07/01/2008 - 7:51pm

"wildly talented employees"

Is there an imminent Sarah Schweitzer front
page, above the fold Globe story in the offing?

"Wildly Talented Employees flock to Verb-Challenged Company!"

bobmetcalf | Tue, 07/01/2008 - 8:01pm

bleeding-edge

of a knife?

(And I thought I had a problem on my hands with clients who want to use "leading-edge," "leading edge" or "walk the talk.")

Lyss | Tue, 07/01/2008 - 11:37pm

ugh

I say this as an editor who hears from PR companies all the time: I fear the day I hear from Kel & Partners, because if this posting is any indication, whatever they send me is bound to be annoying.

jason (not verified) | Tue, 07/01/2008 - 11:54pm

Annoying? Yes.

This is from Kel&pArTnErS web site. They are so much hipper than us:

Instead of reading or ghost-writing books on the subject, every single employee at Kel & Partners lives, eats, breathes & overdoses on Web 2.0 in our work & play & this gives us immersed insight that most rhetoric-based agencies will never grasp.

dga (not verified) | Wed, 07/02/2008 - 7:49am

&

& we buy ampersands in bulk

Gareth | Wed, 07/02/2008 - 7:55am

bring on the burst bubble

If only the dictionary had rounder edges and user interactivity ("lol defecate means to poop") then perhaps these folks would feel compelled to check it often.

I think the sad part is that while I think the website's pretty crappy, this kind of thing no longer surprises me.

Spatch | Wed, 07/02/2008 - 9:10am

Oh, like kewl

I see Kel Kelly's got a blog, where I see she's not just drinking the Kool-aid, she's eating her own dog food. I suppose all that's left on the list of unappetizing things to do is opening the kimono.

adamg | Wed, 07/02/2008 - 9:19am

Get with the times

Adam, in the future, everything is verbs.

Keohane (not verified) | Wed, 07/02/2008 - 5:11pm

Flavor Aid

The People's Temple actually used Flavor Aid, not Kool-Aid:
http://en.wikipedia.org/wiki/Flavor_Aid

That raptureready.com site is quite a hoot.

jdodds (not verified) | Thu, 07/03/2008 - 1:51pm
Maggard (not verified) | Fri, 07/04/2008 - 9:50am

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