Log in / Register All Boston UH only

New England Coffee is not cool


New England Coffee ad(d)s to the pre-game congestion in Kenmore Square buying time on a fuel-guzzling, carbon-spewing billboard truck.

What is it with cool drink vendors and hating-on-the-environment? At least New England Coffee doesn't pretend to be a green company.

E-mail them at and suggest that they try some less annoying ad campaign. Like pop-unders or tele-marketing.

Those things enrage me. What

By Rob (not verified) | Mon, 07/07/2008 - 8:46pm

Those things enrage me. What a waste.

Climate Change Cash In

By SwirlyGrrl | Tue, 07/08/2008 - 12:08am

Cold drinks tend to be fancy drinks, and fancy drinks have a higher margin than hot coffee does. Longer, hotter summers mean more cold drink sales.

I like this site...

By Will LaTulippe (not verified) | Tue, 07/08/2008 - 1:24am

...but this isn't newsworthy.

Why don't they use bicycles?

By Ron Newman | Tue, 07/08/2008 - 8:16am

Bicycle can pull trailers, too.

Is it really?

By kstier | Tue, 07/08/2008 - 1:59pm

Is this really a mobile billboard? It looks like a box truck with signage panels. Don't get me wrong, I enjoy the "I drive a bio-fuel hybrid you Hummer-sucking assclown" debate as much as the next guy but I'm not sure this case is deserving of such caffeine & carbon fueled rage.

REVISED: I just looked into this, and yes they are just mobile ad trucks. I always thought the box trucks were also hauling product. Okay, cue the anger!

Go back to cambridge you hippies!

By anon (not verified) | Tue, 07/08/2008 - 3:47pm

Yes, lets ignore the homeless and crime in Kenmore square and get upset over a truck! You crying bleeding hearts make me want to vomit all over your birkinstocks!

Groe up.

Hey, it's that guy!

By Michael | Tue, 07/08/2008 - 3:51pm

The one from the picture!!

New England coffee truck

By Brian Roth (not verified) | Thu, 04/23/2009 - 1:11pm

It appears that all the coffee companies (green mountain, Starbucks, Peets, and New england coffee have trucks that appear like bulletin boards. It just good and free advertising as they take their products to market. This incident is nothing more than an independent jobber running through Kenmore square at a busy time. A few nights at the Celtics game I shaw a Starbucks truck do exactly the same thing. That truck wnet 22 times around the garden. On purpose or coincidence? I think not.
-Brian

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.