New England Coffee is not cool

IMAGE(http://lh4.ggpht.com/sean.roche/SHK_pO3NGaI/AAAAAAAAAxk/SRqgOV5VBSM/s400/IMG_2183.JPG)
New England Coffee ad(d)s to the pre-game congestion in Kenmore Square buying time on a fuel-guzzling, carbon-spewing billboard truck.

What is it with cool drink vendors and hating-on-the-environment? At least New England Coffee doesn't pretend to be a green company.

E-mail them at [email protected] and suggest that they try some less annoying ad campaign. Like pop-unders or tele-marketing.

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Comments

Climate Change Cash In

Cold drinks tend to be fancy drinks, and fancy drinks have a higher margin than hot coffee does. Longer, hotter summers mean more cold drink sales.

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I like this site...

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...but this isn't newsworthy.

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Is it really?

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Is this really a mobile billboard? It looks like a box truck with signage panels. Don't get me wrong, I enjoy the "I drive a bio-fuel hybrid you Hummer-sucking assclown" debate as much as the next guy but I'm not sure this case is deserving of such caffeine & carbon fueled rage.

REVISED: I just looked into this, and yes they are just mobile ad trucks. I always thought the box trucks were also hauling product. Okay, cue the anger!

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Go back to cambridge you hippies!

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Yes, lets ignore the homeless and crime in Kenmore square and get upset over a truck! You crying bleeding hearts make me want to vomit all over your birkinstocks!

Groe up.

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New England coffee truck

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It appears that all the coffee companies (green mountain, Starbucks, Peets, and New england coffee have trucks that appear like bulletin boards. It just good and free advertising as they take their products to market. This incident is nothing more than an independent jobber running through Kenmore square at a busy time. A few nights at the Celtics game I shaw a Starbucks truck do exactly the same thing. That truck wnet 22 times around the garden. On purpose or coincidence? I think not.
-Brian

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