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Still lining up for that phone

One can only hope this was a new line at the Cambridgeside Galleria today and not a bunch of people left over from yesterday.

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Not the old line

By Fornya | Sun, 07/13/2008 - 4:17am

Its the new line. The Apple stores (and some AT&T stores) are keeping iPhone buyers queued up outside the store so that the stores are not too stuffed for those who are not buying the iPhone 3G -- the in-store activation can lead to a real pile up of shoppers.

I am wondering how long they'll need to continue this practice.

Another Douchebag Grandstand by Apple!

By anon (not verified) | Sun, 07/13/2008 - 12:20pm

It is also done to generate buzz. I don't know how Apple stores can stay in business, I never see anyone buying anything, just looking at things. Apple really knows how to give people the old reacharound; it is the same sort of Camrbidge living arts school green business hybrid loving cuntwaffles that need to buy a new iMac or iPhone every time Steve Jobs' ejaculates something into the market.

Well, it could be worse, it might a bunch of guys in Sllllluuuuuuuuuuuumerville with their startacs!

I'm pretty sure

By cosmo.catalano | Mon, 07/14/2008 - 8:21am

Everyone in that line spent anywhere between $200 and $600 dollars.

-Cosmo
http://boston.redfin.com/blog/author/cosmo.catalano

Open your eyes.

By anon (not verified) | Mon, 07/14/2008 - 10:59am

Perhaps you should hone your powers of observation. Apple stores are by far the most lucrative of chain retail establishments, averaging over $4000 in sales per square foot per year. Best Buy, by comparison, is under $1000 per square foot per year.

money.cnn.com...2007/03/19/8402321/
(Fortune Magazine, March 2007)

And that was before the iPhone 3G sold a million units in a weekend.

Maybe all these people wait until you're not looking before pulling out the credit card, but I doubt it.

Nobody standing in a cash register line

By Gareth | Mon, 07/14/2008 - 11:29am

Just because nobody's standing in a cash register line doesn't mean nobody's buying anything. Last time I bought something at an Apple store, I was surprised to see that the sales process differs from that at most stores. There's no cash register and no queue. Whatever floor rep you talk to has your purchase brought out from the back and rings it up on the spot on their handheld wireless device. That could be the back of the store, the front of the store, wherever.

This might give the impression to the idle observer that nobody's buying anything. To the shopper, however, it gives the impression of... not having to wait in a cash register line. I think it's a great idea. I'm not sure how it's working for the iPhone 3G.

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