I guess Highway to the Mall and Gateway to New Hampshire are out

By adamg - 8/18/08 - 1:06 pm

Seems the towns along Rte. 3 north of 128 are trying to come up with a branding campaign to make their towns more attractive to business - something along the lines of "Rte. 128," only they can't actually name the road because they wouldn't want people to think they have anything to do with those trashy towns along Rte. 3 on the South Shore and all:

... Most people involved in the branding process believe traditional advertising will play a small role in spreading the campaign's message. Instead the campaign may use professional channels ranging from traditional trade shows to online videos and blogs. ...

Ed. snark note: Like I should talk. I used to sit near the reporter who came up with "MetroWest" as a replacement for "Greater Framingham."

Comments

In the spirit of "SoWash" and "EaBo"

By Michael - 8/18/08 - 1:15 pm

Let's see. People already know it as Route 3.

But it wants to be a gateWAY...not just to Northern New England, but to the future.

And it wouldn't hurt to be branded as part of the exciting, metropolitan MiddleSEX county....

I think I've got it. Welcome to "3WaySex"

Or just North Middlesex

By Ron Newman - 8/18/08 - 1:43 pm

abbreviating to NoSex .

what's wrong with "Merrimack Valley" ?

By Ron Newman - 8/18/08 - 1:21 pm

Already a perfectly fine name.

Makes people think of...

By Michael - 8/18/08 - 1:24 pm

...Lowell and Lawrence and unseemly places for business like that.

Despite improved financial

By Dave - 8/18/08 - 1:36 pm

Despite improved financial and permitting incentives for companies, many communities are experiencing a downturn in business occupancy. Chelmsford now has about 650,000 square feet of vacant office space along Billerica Road and Apollo Drive, space that was largely filled only a few years ago.

How about "There's a lot to like about Bangalore" ?

MetroWest was a very smart

By ShadyMilkMan - 8/18/08 - 1:41 pm

MetroWest was a very smart idea. It still fools me into thinking its just right around the corner until I look at google maps and realize how far away it actually is.