Kids care about tabloids?

The logo will change my shopping experience??

Someone is just trying to justify their super expensive marketing focus group and graphic design budget. I'm surprised part of their "new" front isn't to change their name to Yield & Shop. I'd feel like they were interested in shortening my shopping time if they had a name like that instead!

Let's compare:

Stop & Shop - We believe our shoppers hate being here, so we want to get them out as fast as possible with scanning while you go and making them price their own produce at the shelf.

Wegman's - We believe our shoppers love our store and so we put in more choices for them to look through and hold social events like wine tastings.

Hmm, I think they're both right.

The old logo says RED Stop and Green Shop , makes perfect sense and seems efficient, which is how I always felt about Stop and Shop. This new logo concerned me because it looks like they kept the traffic light concept, but instead they blew one up and let the half circles land where they may.

... but I actually like some of the store changes -- especialy the scan-as-I-go into the green logo bag (or, more often, the stroller shopping bag).

I still buy more at Hannaford (right brands, lower prices), but with two Stop and Shops within a mile, I guess I'll have to get used to the sad, ugly new logo.

Are they perhaps the Isles of Misfit Toys?

I just assumed they were picking up some of their corporate parent's branding, the same way that Citizens Bank started incorporating the RBS widget in their signage. The "cornflake" symbol isn't one of Royal Ahold's icons, but I think it's the same corporate font.

And since even after they closed for weeks to remodel, I still can't find what I want in the Arlington Stop & Shop, I've pretty much decided that their branding continues to be irrelevant to me.

The Stop & Shop on Valley St in Manchester has all those Ethnic! Signs! as well. I wonder how much they are paying the marketing genius who came up with this idea? Their former logo is pretty well branded throughout New England, why change?

The (old) Stop & Shop logo is instantly recognizable, and the red traffic light goes with the word Stop. What was wrong with it that they needed to change?

What do you get when you cross Stop & Shop with A&P? (Of course, you have to be old enough to remember A&P to get it.)

Stop & P! Ha!

I always liked that joke, and I would be reminded of it when I used to go into the A&P in Dennisport (the last one I knew of to hang on years after most had closed).

That joke ranks right up there with: How do you make antifreeze? Take away her nightie! Ha!

(I still remember exactly where I was when I heard those jokes the people remember where they were when they heard Kennedy was shot.)

A&P is actually still alive and kicking in NY/NJ. They sold off their New England division not too long ago (within the past 10 years) but the company has not closed.

BAH. This was supposed to be in response to the above.