What's more cost-effective: Full-page ads or a CEO blog?
By adamg - 11/24/08 - 10:48 pm
Paul Levy at Beth Israel Deaconess discusses the full-page ad Brigham and Women's and Mass. General took out in the Globe today to tell us how wonderful they are (no doubt out of a sense of bursting pride, not because of a Globe Spotlight article on how they are using their muscle to boost their reimbursement rates).
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You know what's really effective?
You know what's even more effective than a full-page ad or a blog about a hospital?
Huge banners hung all around the city that say, "WHAT ELSE IS THE BI HIDING???" with a link to a website called EYE ON BI.
What's that all about, anyway?
I SEIU
The SEIU wants to unionize some workers at BI. BI doesn't want them to.
More on the blog
You can read more about that here: http://runningahospital.blogspot.com/2008/10/eye-on-sei.html