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The world would be a much better place without Yellow Book

Martin Lieberman reports:

Yesterday, as I was leaving my apartment, I noticed that Yellowbook had dropped off the 2009 phone books. Do you know how many they left us? Sixteen. Do you know how many people live in my building? Exactly six. Any moron with a pair of eyes could see that there are only six mailboxes here, and the phone books are all stacked up right underneath them. And now it's a day and a half later, and all 16 are still there, untouched. ...

Ed Yellowbook note: I'm grateful Boston lets you recycle phonebooks, because our Yellowbook never even made it in the house - it went straight from porch to blue bin.

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Comments

My phone book is going in the bin, we live several stairs up and the yellowbook people didnt even had the decency to bring them up the 30 steps to the front door of the building. Hey I dont like them steps either, but if you cant do it with that huge load of books maybe you shouldnt be doing it buddy!

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Attention to detail is expensive. Or it could've been someone looking to finish a route more quickly by distributing the phone books inequitably.

On the bigger phone books issue: figuring out who wants phone books is expensive, and I bet that knowledge would deal a death blow to their sales in many areas:

"Sure, our circulation in Cambridge is over 1,100, generally low-income renters who opted-in because we offered a FREE Dunkin Donuts gift card, almost 200 of whom actually carried the book in from the porch before DPW hauled it off. Now, could I interest your plumbing business in a $500 display ad for the 3 prospective customers who'll consult the phone book this year?"

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Yep, it's the same reasons many magazines offer free subscriptions, to say they have a larger circulation to advertisers, regardless of who's reading it (or not).

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I saw a few phone books peppered throughout Southie last week, and received a call from a friend who came home to his building only to find a huge stack (for nobody) to take.

And here begins phone book madness '09.

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There are 15 Apartments in my building. 20 Yellowbooks were dumped on our entry about 3 weeks ago. 19 Yellowbooks remain sitting in the entry to this day.

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One a month, so it will take another 19 months to get rid of them. They will get delivered again 11 months from now, so you will still have 8 old ones when the 20 new ones come in. 28 books, 12 months later you will be down to 16 when 20 new ones comes in. 36 books, 12 months later gets you down to 24 books, which will become 44 when the new shipment comes in...

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I don't get it - do you mean you can only throw one away per month?

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This works pretty well for catalogs, might help with YB ...

https://www.catalogchoice.org

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