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Protests worked: Steve LeVeille to return to WBZ

By adamg on Tue, 01/27/2009 - 9:41am

A little bird chirps in our ear that management just let staff know that LeVeille is returning. The station had dropped the overnight host earlier this month to save money, but apparently decided it couldn't argue with the hundreds of people who barraged station management with letters and e-mail.

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WBZ
Steve Leveille


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Comments

By Ron Newman on Tue, 01/27/2009 - 10:12am.

 

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By adamg on Tue, 01/27/2009 - 4:12pm.

He's back, too.

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By Ron Newman on Tue, 01/27/2009 - 4:23pm.

the press release you linked to says Lovell Dyett will be on from 4:30 to 5 am on Sunday mornings! Who's going to be listening???

This gives new meaning to the term "Sunday morning public-affairs ghetto".

Bring him back to where he belongs -- Saturday night or Sunday night.

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By Sarah on Tue, 01/27/2009 - 10:51am.

This has made my day! I had terrible insomnia last night but couldn't even bear to listen to that syndicated guy. Can't wait for Steve to return and make my sleepless nights bearable!

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By bostnkid on Tue, 01/27/2009 - 10:59am.

im starting a hunger strike until i get larry back.i cant sleep at night without my glick university t-shirt and tales of cops in graveyards.im heading over to bz as soon as i finish my sign!!!

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By Suldog on Tue, 01/27/2009 - 11:33am.

Could it be that they received a ratings book and saw an immediate drop since letting go of him, and decided based on numbers rather than the protests? Either way, it comes out the same, but I rather suspect they're a bit more pragmatic than romantic. Anyone more in the biz than I am these days have the latest book, or know when it came out?

Suldog
http://jimsuldog.blogspot.com

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By Ron Newman on Tue, 01/27/2009 - 1:56pm.

I mean, they went through the exact same thing with David Brudnoy and his fans back in 1990. Cancelled the show, replaced it with something syndicated, fans raised a ruckus, the station retreated and put him back on the air.

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By Dave on Tue, 01/27/2009 - 2:35pm.

I think there was a whole new set of management weasels involved in the 2009 cancellation, probably ones who weren't even in Boston in the early 1990s.

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By Suldog on Tue, 01/27/2009 - 3:16pm.

Just talked to a friend of mine, former jock at 'ZLX, and he confirmed something for me. Arbitron doesn't keep a specific book for midnight - 6am. So, it appears that public opinion - via letters, calls, etc. - was probably the sole turning point.

Nice.

Suldog
http://jimsuldog.blogspot.com

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By adamg on Tue, 01/27/2009 - 1:27pm.

At midnight, i.e., turn your radio on at 11:59 p.m. on Sunday.

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By adamg on Wed, 01/28/2009 - 9:37am.

His first show technically starts 12:00 on Tuesday.

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By adamg on Tue, 01/27/2009 - 4:14pm.

Steve LeVeille and Lovell Dyett to return to WBZ:

... Casey says "we always knew that the radio audience in New England and beyond has held WBZ to a higher standard than any other radio station and the local overnight programming was a part of that. WBZ is just a very different radio station than any other. We're happy to bring back Steve to his overnight midnight to 5 a.m. time slot." ...

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