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He survives the Running of the Brides

And Chris Faraone is fairly grumpy about it:

... When it became too painful to proceed I stepped across Boylston Street for the afterparty at McGreevy's, where I met a gaggle of nice ladies that failed to find a dress. Their sentiments reflected mine: boorish bargain pillaging is no way to buy an outfit that will be photographed and placed on your mantle until the divorce. ...

Globe photos

By neilv | Fri, 02/20/2009 - 9:44pm

http://www.boston.com/lifestyle/weddings/gallery/briderun09/

(Incidentally, I wish they would cull these galleries a bit more. Cutting the 43 down to 20 wouldn't be too hard. They could have told the store with 10. Or 1 to 3, with some regret. That's one way in which the constraints of print are good.)

Nothing like the male version

By Jiffywoob | Sat, 02/21/2009 - 12:17am

I went to the Running of the Grooms down on Central Wharf to get a discount tux. You wouldn't believe how feisty the others were; I was stomped upon, bitten, and squawked at.

Then the Aquarium staff kicked me out of the penguin exhibit.

Why don't brides just rent their dresses?
*braces for a collective X-chromosome gasp*
But seriously. I never understood this.

Me Either

By SwirlyGrrl | Sat, 02/21/2009 - 10:11am

There are a lot of places to spend less time from so many people to get a really nice dress. These are called clearance sales. That's where I got mine.

That said, your question reminds me of the next stage of things, or "why do we have to know the gender of our child so we can buy pink or blue everything". A pregnant coworker was being co-appalled by that behavior, saying it made her queasy.

Then again, everything makes her queasy.

I think there is a whole parasitic industrial complex that surrounds Big Confusing Events - weddings, childbirths, deaths. People get confused and anxious, want to do the right thing when there is no real right thing to do, and are prey to marketing that pretends to guide and to help but that actually sucks money out.

To each her own

By adamg | Sat, 02/21/2009 - 10:22am

Some people enjoy the thrill of the hunt, I guess.

I had lunch with somebody downtown yesterday; didn't realize what I saw at Back Bay station on the Orange Line on my way there until I read about the Running of the Brides:

Three women bounded into the train holding huge garment bags from Filene's Basement, after one of them announced to the car as the doors opened: "Bride to be coming through!" They all seemed happy and the two who weren't brides-to-be made a point of stacking their dresses atop the bride-to-be after she sat down.

Running of the Brides

By plt3012 | Sat, 02/21/2009 - 7:34am

Watching this reminds me of the stampede and ultimate death of a security guard in Long Island, NY last Christmas. How long due you figure it is before some one gets seriously hurt at this? I really liked the tug-of-war between two women over dresses that Channel 5 showed. I guess it's tradition.

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