New Pumar ad campaign is wicked sucky

Have you see the new Boston-themed wall-to-wall campaign for Puma at Park Street? It spells out words like "Habah" and "dance floah."

Kate Hutchinson is weihded out:

Dear Puma: boston accent advertising has been done to death. Try something new, like selling your product

Aaron Weber also gets his Boston up, says he finds the ads condescending at best:

... It marks the advertiser as an outsider desperate to fit in, as a tourist, as an out-of-towner. You might as well walk the Freedom Trail in khaki shorts, sandals with socks, a tricorner hat and a t-shirt with a lobster on it. That's definitely not the image Puma wants, but it's what they're getting. ...

Comments

Puma's local connection

It's been brought to my attention that Puma International is actually based in Boston.

However, the parent company is still German.

A bar called Puma?

Is that the product or the clientele?

The design from shipping containers looks cool, but I can only imagine bottle-tanned older women prowling for little sneaker freaks.

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