Dunkin refocuses on the Donut
By neilv - Mon, 06/01/2009 - 6:12am.
Dunkin Donuts has launched a $10 million marketing campaign to promote donuts as affordable comfort food in this economic climate, the Herald reports.
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Dunkin Donuts serves donuts
Dunkin Donuts serves donuts now? I had no clue
DD is pretty sure you need $10 million of reminder
Not too long ago, they were playing down the donuts -- even almost hiding them -- and focusing on the coffee.
Now to see if the one in Central Square (Cambridge) starts using the counter with an actual view of the donuts. I don't recall them using that since they remodeled, years ago.
Comfort food
Damn that photo of blueberry cake donut being slathered with maple icing.
I had all fall and winter of comfort food, as evidenced by recent acquisition of cheap (temporary!) larger trousers from Target.
seizing the donut moment
Smart marketing! A small coffee and a donut costs under $3 at DD. Starbucks can't compete on price, and it's not as if their coffee & morsels are all that tasty anyway.
daily donut
In general, I don't think people go to Starbucks for donuts. You can get a Sbux small coffee and biscotti for $3 though.
...if I grabbed a donut with my coffee every day, I'd be on Lipitor.
I do sometimes
Those chocolate old-fashioneds are GOOD.
Old-fashioneds?
If Dunkin sold *these*, I'd need to spend half my day on the rowing machine.
http://www.roadfood.com/photos/8843.jpg
I dunno
I drink black starbucks coffee which I think is better quality than a black DD coffee, and the prices aren't that much different (Both under 2 bucks)
Starbucks does have all the $3 overpriced pastries though..
Starbucks Short Cappuccino
By the way, I don't think everyone knows about the not-so-secret Short Cappuccino as a less-expensive way to buy Starbucks coffee:
http://www.slate.com/id/2133754
I don't drink coffee anymore, so never got around to verifying this myself.
Wow
I agree with Pete on something. Will wonders never cease.
The Starbuquitous in my building also has 16oz iced for $2, which is cheaper than dunks. They also have good donuts for $1.25 - not cheap as donuts go, but they are surprisingly good. I didn't get one today, though - I stopped at Donuts with a Difference in Medford Square for a coffee roll (nom nom nom nom ...)
Down with donuts ... down ... into the coffee!
Instead of coffee & sandwiches?
Clever concept to focus on donuts instead of that miserable swill (ever heard of a dark roast??) and those woebegone "sandwiches" (granted, it was in Bahamas, but I had one several weeks ago for the first & last time panini-like in composition, but evidently made of recycled cardboard.
Oops: I forgot, I actually don't like the Donuts either compared to Krispy Kreme ones...
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Thats one heck of a
Thats one heck of a signature ya got there...
I wondered
...what the hell all that stuff had to do with doughnuts.
Down with signatures!
Down with Dunkin's!
Me too
WILL ADVISE ON TRANSFORMATIVE NEW MEDIA PARADIGMS FOR FOOD
Yeah this is long even by
Yeah this is long even by email standards. I tend to go signatureless, but when I do use it I stick to one line for blogs/websites and the standard fare of name/org/phone/website/sometimes social media link which takes about 5 condensed lines max.
if they really want to start selling doughnuts...
... i suggest they start making them fresh in-house again. they are just not as tasty anymore :(
collection of molecules resembling food
Agree. The coffee and the donuts taste like a lab-produced matrix of molecules which bear a resemblance to the food but seem to provide no actual nourishment.
They need to bring back crullers too. Mmmm, marble...
And they'd better call them crullers, and not "sticks". That was stupidity.
Huh
Well, this just goes to show how long I've been away from Dunkie's. I didn't know that they didn't serve crullers anymore.
Crullers were the secret to getting more donut bang for your buck! 2 crullers equaled about three donuts, as I recall.
Suldog
http://jimsuldog.blogspot.com
They still have them...
They just call them "donut sticks" now. They actually aren't exactly the same because they don't have the "twist" that the old crullers had, but I think they are made of the same stuff.