Channel 4, parents do their part to promote business at the Natick Mall

By adamg - 6/10/09 - 8:21 am

Like, oh my God, Abercrombie and Fitch decided it wasn't racy enough and started a new chain with an even racier viral video campaign! Oh. My. God! Martha, fetch me the smellin' salts!

My favorite part of the story is the BU professor who thinks the answer is legislation to chip away at the First Amendment rather than, say, ignoring the whole thing, because obviously without clamping down on speech, Our Youth will be turned into drooling preverts, since they clearly have no other outlets for looking at videos of naked people.

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Waaa

By GarrettQuinn - 6/10/09 - 8:34 am

#1

Needs moar b3wbs!1!

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Could we be more repressed?

By Lanny Budd - 6/10/09 - 8:47 am

#2

Boston University advertising professor Bobbi Clarke is a drooling nitwit who deserves to be at that festering gobpit that calls itself a university for no apparent reason. The ghost of John Silber has obviously inhabited her (it is a she, isn't it). Prudish people need to just STFU.

I am going to start a competing clothing store called Tits or GTFO!

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And what does that stand for?

By adamg - 6/10/09 - 8:51 am

#3

Tits or Get the FCUK Out?

Tits or get the If You Seek Amy Out?

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not related to the Pontiac GTO

By Lanny Budd - 6/10/09 - 9:03 am

#4

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It's an ecology

By neilv - 6/10/09 - 9:09 am

#5

The retailer gets parental-disapproval PR of the kind that will drive teens to the stores in a stampede.

The news gets all the moral outrage and concerned parent viewers, as well as those tantalized by the vaguest hint of sex in an otherwise boring/harsh program. (Fox News takes that particular formula to ludicrous extremes, based on one of the clips I saw.)

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Gilly Hicks: A middle school review

By SwirlyGrrl - 6/10/09 - 9:13 am

#6

My youngsters, age 11 and 13, told me about this before I heard about it anywhere else. Their observations:

This is so stupid - why do people pay more for corporate ownership labels? Oh look, Hollister owns my ass today! Yay!
Using naked people to sell clothing? How stupid. What, are you supposed to buy the clothing and then give it to the naked people because they need it?
If I want to see that, I'll go to the locker room.
Why is seeing naked guy butts bad when we have to see giant naked women at that store that's in every mall?

I'd like to claim credit for this, but they came out with fully enabled bs detectors primed and ready to talk back to marketing. I've encouraged it, of course, but I can't claim it. They are also the prudes in the family - they think nudity is yucky and gross, and yet they can see through the censorship attempts.

"When you say to a child don't smoke, they smoke, don't drink, they drink, don't go to Abercrombie, they flocked to Abercrombie, and now they're going to flock to Gilly Hicks," Clarke said.

That's because teenagers are humans, and humans are not dogs or trained sheep. Duh.

On another note, since when is nudity equal to pr0n? As my son said, go to any locker room. Get a life folks!

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